Digital agencies rely on positive relationships and being on the same page as their customers. It leads to productive, fulfilling work, and a good commercial reputation, often developing their client portfolio. But, while this is the ideal scenario, it isn’t always the case. Because of the variety of work digital agencies offer there are a number of reasons disputes could arise. However, from our experience, it usually boils down to digital agencies and their customers not sharing the same expectation or understanding of how agencies operate.
Berwins Digital understands that the last thing digital agencies want to do is spend more time dealing with legal details than working on projects for their customers. When you could be delivering exciting results for your clients, do you really want to keep going over the ins and outs of SEO warranty periods or why PPC budgets can only be estimated and can’t always be capped?
Complications can also surface when your customers pressure you to take risks you aren’t sure you should take. For example, by asking you to write their privacy or cookie policies, customers could be passing you the responsibilities of adhering to the GDPR and online privacy laws.
The good news is, most client disputes or misunderstandings can be prevented by managing expectations from the very start of any project or partnership. You might think this is easier said than done, but our deep understanding of tech businesses allows us to step in and handle the legal aspects of the job so that you can move forward. Our experience with digital businesses and our high value for positive relationships means we can advise you on the risks you should and shouldn’t take. By explaining these points to your clients, we can set clear expectations so that you can get started and maintain strong client rapport in the process.